Depression Awareness Week: Our #WhatYouDontSee Campaign


At Blurt, we know what it’s like to live with the stigma of depression.

All too often, shame and fear force us to ‘mask’ our illness; and although public attitudes are improving, unhelpful associations about depression still abound.

‘But you don’t look depressed…’

‘He can’t be depressed, I saw him laughing with his mates last night’

‘She’s young and pretty, how can she be depressed?’

At Blurt, we’re SO OVER hearing comments like this. Depression can hit anyone, at any time, regardless of age, gender, and personal circumstance. It’s an invisible illness: you can’t tell from the outside who is suffering.

This Depression Awareness Week, we’re harnessing the power of social media to reveal what living with depression is REALLY like.

We’re determined to challenge the stigma around what depression ‘should’ look like, and show the world that ANYONE can be affected by poor mental health.

But for the campaign to be a success, we need your help.


We’re asking people to share their insights and experiences of depression – we want to highlight the reality of depression, the impact depression has had on our lives, giving people a chance to share ‘what you don’t see’.

We knowing going ‘public’ about your condition can feel scary, but sharing your experiences so boldly and visibly helps others and directly challenges the stigma around poor mental health.

Plus the more of us that participate in the campaign, the louder our voice.

How to take part

You can participate in our #WhatYouDontSee campaign in a few ways:

1.By posting your experiences of depression on social media, using the hashtags #WhatYouDontSee and #DAW2016

2. By submitting a photo directly to us. We’ll use the details you provide to create an image to share across our social media platforms. We will be sharing submissions across Facebook, Instagram and Twitter for the whole of Depression Awareness Week (18 – 22 April).

3. You might not feel ready to share your experiences – in which case, your shares, regramms and retweets are massively appreciated!

Let’s ‘Blurt it out’ and start conversations about the reality of living with depression. 

Your donations mean we can continue our important work which not only changes lives, it saves them too – THANK YOU!

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